Display stand



Nov. 8, 1932.

DI SPLAY STAND Filed Jan. 5, 1,931

INVENTOR BRUCE u. DVIDSON BY B. J. DAVIDSON 1,385,532

Patented Nov. 8, 1932 UNITED STATES,

PATENT OFFICE A BRUCE J. DAVIDSON, OI BROOKLYN, NEW YORK, ASSIGNOR TO NATIONAL BISCUIT CO'M- PANY, OF NEW YORK, N. Y., A CORPORATION OF NEW JERSEY DISPLAY STAND Application filed January 3, 1931. Serial No. 506,350.

My invention pertains to display racks and among its objects and advantages are the provision of a rack that is both light and durable, can be cheaply made, easily assembled and will display the merchandise to be sold in an attractive and effective manner.

My improved rack is preferably made from stiff cardboard or other strong but light material, and has a frame cut from a single piece of card-board and adapted to interlock with a display card and a series of shelves to form a strong and rigid rack. The rack can be shipped knocked-down and when assembled forms an attractive display stand to be placed on the counter or other convenient place for displaying the merchandise. The shelves are supported in stepped relation and their angle or slope is such that the merchandise is visible and effectively displayed even when the shelves are partly empty.

The rack is particularly designed for supporting and displaying packages of small cakes, cookies and the like which are wrapped in bundles or packages. Several varieties can be displayed at the same time, one variety on each shelf, and, because of the slope of the shelves, when the front package is removed, the remaining packages will still be efiectively displayed.

The above and other objects and advantages of my invention will be readily appreciated by those skilled in this art and by reference to the accompanying drawing forming a part of this specification in which;

Fig. 1 is an isometric view of a preferred form of rack which my invention may take.

Fig. 2 is a side elevation of the same.

Fig. 3 shows the blank for forming the body or frame of the rack.

Fig. 4 is the back panel of the rack which also provides a display or price card.

Fig. 5 is a plan view of one of the removable shelves.

The frame or body of the rack is formed from a single piece of material and has two side panels 6,7, a front panel 8, and a shelf 9, defined by the score lines 10, 11 and 12. Each side panel has a series of steps 13, 14, 15 and 16 separated by risers 17 18, 19, and at the rear edge of each step 14, 15, 16, there is a slot or slit 20, which may be simply a cut in the material or of a width equal to the thickness of the material from which the rack is made. The panels 6, 7 have vertical rear edges 21, and notches 22, 23 formed in their upper and lower sides, the rear edges 24 of the. top notches 22 being in alignment with the. front edges 25 of the lower notches 23 and inclined at aconsiderable angle to the vertical rear sides 21. The shelf 9 has a tongue 26 at its rear edge and a slot or slit 27 on each side thereof, the width of the slots preferably being equal to the thickness of the rack material, and adapted to receive the risers 17 when the shelf 9 is in operative position, as in Figs. 1 and 2.

The back panel, Fig. 4, has a display or price card 28 at the top, and a panel 29 equal in width to the front panel 8. At the bottom of the panel 29, are two wings 30, 30, having slots 31, 31, the wings 30 being adapted to lie against the front edges 25 of the lower notches in the frame, and the slots 31 receiv-' ing the sides of the frame above the edges 25, as best shown in Fig. 2. A pair of slits or slots 32, 32 at the bottom of the panel 28 are adapted to engage over the tops ofthe side panels 21 so that the rear side of the panel 28 will lie against the inclined edges 24, as best shown in Figs. 1 and 2.

My rack also has a number of shelves 33 (in this case three) each having a tongue 34 and a pair of slots or slits 35, 35. When the rack is assembled, one of these shelves rests on each of the steps 14, 15, 16, with the tongue '34 disposed between the uprights 6, 7 which are engaged within the slots 35, 35. The outer edges of the shelves 33 extend'forwardly from the respective risers 17, 18, 19 and the edges adjacent the slots 35, 35, fit within the corresponding slots 20 in the side panels 6, 7.

In assembling the rack, the blank forming the frame is bent on the score lines 10, 12 so that the side panels 6, 7 are substantially perpendicular to the front panel 8. The back panel is then placed between the side panels with the lower end in the notches 23 and the slots 31 engaging the respectivesides 6, 7,. above the notches 23. The panel is inclined forwardly at this time as indicated in broken p and h lines in Fig. 2. The top of the panel is now swung to the rear so that the slots 32, 32 engage the side panels near the top and the display card 28 rests against the inclined edges 24. This movement also brings the lower edge adjacent the wings 30 into contact with the edges 25 of the notches 23. l

The shelf 9 is now bent downwardly on the score line 11, until its slots 27 embrace the risers 17 and the shelf rests on the steps 13; The shelves 33 are then placed in position on the respective steps 14, 15, 16, with the slots 35, 35 engaging the sides 6, 7, and the .slots 20 in the sides engaging the respective shelves. The'bottoms of the slots 35 and 20 .should meet to secure rigidity.

It will be noted that the back panel is not vertical when the rack is assembled, but its lower end'is inclined toward the front, and that the front panel 8, panel 29, and tongues 26, 34 of the shelves are all of the same width. It will also be noted that the distance on the back panel from the bottom of the slots 30, 30 to the bottoms of the slots 32, 32, isequal to the distance along the panels 6, 7 from the top of notches 23 to the bottom of the notches 22. It is thus seen, that'all of the parts fit.

and interlock snugly together without side or end play, and thereby form a very strong and rigid rack, evenjtho made. from Very light material. 7

After the rack is'assembled, it is placed by the merchant on the counter, shelf or table and the packages of goods placedon the shelves. Onevery efiicient way of using the rack is to placesmall packages of cakes or cookies, a different kind on each shelf, and as the front packages are sold, those behind are effectively displayed due to the arrangement and slope of the shelves.

While I have described one preferred form of my invention, it will be understood that this specification and the terms usedare but illustrative ofthe invention and are not to be taken as limitations thereof. It will. be apparentthat the invention may be embodied .in many modifications and adaptations of the specific form illustrated and-described. Thus, an obvious modification would be to make theback panel integral with one of the side panels and have it interlock with the other;

orthe back panel could be made in two parts, one part integral with each side panel, and the two parts interlocking midway of the back panel. I-claim as my invention all forms, modifications, maycome within the scope ofmy claims as follows: 7 i i 1. A display rack comprising two side panels and a front panel connected thereto, each side panel having upper and lower notches in its upper and lower edges and a rear engaging in the top and parts thereof that panel disposed: between the side panels aving'pairs of upper andllower slots and having. pairs of upper and lower slots engaging and interlocking with upper and lower notches in the side panels,'a shelf fixed at one edge of the front panel and having slots engaging the two side panels, pairs of steps on the side panels, and a shelf on each pair of steps and having slots engaging the side panels adjacent the steps. 1; 1

.4. A display rack comprising two side panels and a front panel connected thereto, a rear panel disposed between the side panels andhaving pairsof upper and lowenslots engaging and interlocking with upper and lower notches in theside panels, a shelf fixed at one edge to the front panel and having. side panels, pairs of slots engaging the two steps on the side panels, a shelf on each pair of steps and having slots engaging the side panels adjacent the steps, each shelf havingfa rearwardly extending tongue closelyfitt'ing between the side panels. i i

5. A display rack comprisingvertioa-l side panels having top and bottom notches therein,

a front panel integral with the side panels, a rear panel disposed between the side panels engaging in the top and bottom notches there of, there being top and bottom slots in'the rear panel engaging the top and bottom of the side panels, the bottom notches in the side panels being closer to the front than the topnotches, whereby the top of the rear panells inclined rearwardly.- T

j 6. A display rack comprising vertical side panels having top and bottom notches there-' in, a front panel integral with the side panels, a rear panel disposed between the side panels and bottom notches thereof, there being top and bottom slots in the rear panel engaging the top and bottom-of 'the side panels, a shelf attached to the top edge of the front paneland; having a tongue and" grooves engaging the side panels;

7. A display rack comprising vertical side for each pair of steps, having tongues and grooves engaging the side panels, and the slots in the side panels engaging the respective steps.

8. A display rack having a vertical front panel, vertical side panels secured thereto and having notches in their top and bottom edges, an inclined rear panel having top and bottom slots, the slots and notches interlocking to secure the rear panel securely between the sides, pairs of steps formed in the side panels and slots at the rear edges of the steps, a shelf supported on each pair of steps and engaging in the aforesaid slots, each shelf having a pair of slots engaging the respective side panels.

9. A display rack having a vertical front panel, vertical side panels secured thereto and having notches in their top and bottom edges, an inclined rear panel having top and bottom slots, the slots and notches interlocking to secure the rear panel securely between the sides, pairs of steps formed in the side panels and slots at the rear edges of the steps, a shelf supported on each pair of steps and engaglng in the aforesaid slots, each shelf having a pair of slots engaging the respective side panels and having a tongue between the slots of substantially the same width as the front and rear panels.

10. A display rack comprising side panels having a plurality of steps formed therein, a front panel attached to the front edges of the side panels, a rear panel, means for securing the rear panel in inclined position between the side panels, a. shelf resting on each of said steps, and interlocking means on the shelves and side panels adjacent the rear edges of the steps.

Signed at New York, in the county of New York and State of New York, this 2nd day of January, A. D. 1931.

BRUCE J. DAVIDSON. 

